From cotton to jeans, caring for the environment and clean energy
The economic benefits and environmental advantages have been the motivations that pushed us to start the production and consumption of energy from renewable sources. Thanks to our four production plants we rapidly achieved independence from fossil fuels”, Gianluca Tacchella, CEO of Carrera Spa, declares.
Carrera Jeans is a fashion brand and multinational company famous for its line of casual clothing and jeans, that are exported all around the world. In 2011 the company decided to became a clean energy producer to cut energy as well as environmental costs. Moreover, Carrera chose the innovative option F1 Free proposed by ForGreen Spa.
Your company chose the energy option F1 Free proposed by ForGreen Spa. Could you please explain what are the advantages that this choice entailed?
The choice of becoming clean energy producers was very important for us, we immediately became aware of the economic benefits stemming from this decision. But we also consume a consisten amount of energy. Therefore, we opted for the F1 Free solution, proposed by ForGreen: with the F1 Free scheme, ForGreen purchases the energy that we produce in our headquarters in Verona, then ForGreen resells and dispatches it to our stores distributed all around Italy at very competitive prices. The result of this model is very important in energy terms: today 67% of the energy that our headquarters and offices consume is produced by our solar plants. This fact guarantees us a consistent saving, and at the same time limits CO2 emissions. .
Beside the positive environmental impact, do you think that sustainability could help a company to be competitive??
Today the world is very sensitive toward sustainability issues, and final consumers want to know the origin of products they purchase. For us, being sustainable means being able to tell our consumers where our products come from, how they are produced and what raw materials (also what kind of energy) we use to fabric them. This transparency is part of our service to final customers. The quality of Made in Italy products is recognised everywhere, especially abroad. To maintain the high standards of the Made in Italy reputation, we mindfully produce in a sustainable way, making available to the public the quality of our production processes and their impact on the territory.
You chose to consume clean energy also at home, becoming an associate of the cooperative Energyland and of the cooperative Energia Verde WeForGreen. Why?
Producing clean energy for my home thanks to the cooperative plants seemed to me a coherent choice, in line with the philosophy I have adopted for my company. I associated to the cooperative Energyland because I wanted to give my personal contribution to the development of a local project: thanks to this experience I started to produce clean energy, sharing a solar plant with local people. Then I became associate also of the cooperative Energia Verde WeForGreen to cover all my energy needs at home with this energy sharing model. This choice helped me to reduce my environmental impact and cut the energy bills.
Carrera’s ForGreen ID
In 2011 Carrera decided to consume exclusively certified renwable energy, installing with the support of ForGreen 4 solar plants near its headquarter. The solar plants, realized between 2009 and 2011, have a total power of 345 kWp, and cut 557 tons of CO2 per year thanks to the use of clean energy. Moreover, the company adopted the innovative model elaborated by ForGreen, the F1 Free, that allows Carrera to consume 67% of the energy it produces in Verona in its stores distributed in different Italian regions, at very competitive prices.
Carrera was born in the mid-1960s in Verona, city where the company achieved its success, namely the capacity to combine the latest technologies with an artisan care for the product. Cotton production units are distributed around the globe, but in Verona there is the Design centre. Carrera controls all the supply chain, from the production stages to the retail to final consumers.