Sustainability and authenticity: how to keep alive the wine tradition
Our customers connect the brand Monteverdi Vini to high quality products, authenticity and respect for the territory. In other words: continuity and respect of the tradition”,Francesco Monteverdi declares.
The history of the family Monteverdi is associated to the world of wine since 1796, when Angelo Maria Monteverdi produced wine in his pub and offered it to his customers. Following the tradition, in 1920 Francesco Monteverdi founded the first modern cellar that quickly became an important reality for all the wines in the river Po’s valley. Today Monteverdi offers its selection not only to the national market, but also to the international one. Here below you can find an interview to Francesco Monteverdi to understand why Monteverdi Vini decided to consume only renewable energy and what sustainability means for the brand.
What are the values that your brand conveys on the market? What element do your customers connect to the brand Monteverdi Vini?
The brand Monteverdi Vini has strong ties with the Italian territory in Lombardy, where the company carries on its activity of promotion and sell of local wines. Our customers connect the brand Monteverdi Vini to high quality products, authenticity and respect for the territory. In other words: continuity and respect of the tradition.
Why did you choose to supply your company with sustainable energy from renewable sources?
Among the values cherished by the Monteverdi family and expressed throughout by its activity there are the respect for our colleagues and staff and the safeguard of the environment, that will be the legacy left to future generations. Therefore, the use of renewable energy perfectly suits the values embraced by our family and company.
To what extent environmental sustainability and the use of renewable energy can improve you brand perception on the market? Is environmental sustainability a value perceived in the Italian and foreign markets?
I am well aware of the fact that the value of environmental sustainability is not yet perceived and adopted by everybody, even if at a global level and on foreign markets is better understood. At the same time, I am certain that in future this value will receive the right acknowledgment. For our company it is a priority always on the agenda.
In the mind of customers, what elements are linked to the “Made in Italy”? Can environmental sustainability become a synonym of better quality and an end user guarantee?
Concerning the Food and Beverage sector, the “Made in Italy” is perceived as something of high quality and is surrounded by an unrivalled charm. Environmental sustainability can certainly improve and complete the perceived quality of Italian products, that is already very high.
You have a restaurant in Hong Kong: what are international customers looking for when they choose an Italian brand and products?
We opened a restaurant in Hong Kong because we wanted to promote our products and the values we believe in, that we spread on international markets since the beginning of our activity. Customers from Hong Kong are international people, very often they are Italian. After having “tasted an experience” in our restaurant, they write to tell us that they felt at home, and this feeling is for us a great satisfaction and a stimulus to foster the values leading our work.
Monteverdi Vini’s ForGreen ID
The company chose the program Be ForGreen Be Sustainable, thanks to which consumes 100% renewable, sustainable and traceable energy.